Why I Did It—The Truth Comes Out

See the frog? That’s me.

Whether it’s a good idea or not, I’m the guy that never wants to give up. When I see my favorite NFL team punting the ball or going for the field goal at “4th and goal” it drives me nuts—I would go for the first or the touchdown every time. Now I’m no football expert, and I am sure smarter, more experienced coaches than I, are simply playing the percentages, but there’s something in me that always wants to win now, or go out in a blaze of glory trying.

A few weeks ago it became clear, here at Logos, that we were within striking distance of a major milestone for our company, but it didn’t look certain that we would make it. Can you imagine how this messed with my head?

Instead of planning our work, and working our plan, I went into full on “bull-in-a-china-shop” mode to do whatever it took to hit the milestone. I knew there was no way my poor confused brain would be able to handle coming so close to the finish line, only to come crashing down in an unceremonious, yet spectacular, crash just inches short of crossing it.

Long story short: I “Mega Packed” Christmas.

The new 500 Book Mega Pack is my “blaze of glory” effort to end this year firmly across the finish line of our goals. Plain and simple, it is not normal, it is extremely rare, it is massively discounted, and it may be your only opportunity ever to take advantage of my obsessive compulsive desire to hit goals, and make you a huge winner too. I know that I can’t get there without you, so I had to do what it takes to reward you with an unbelievably compelling offer for helping me reach my goals.

With fewer than a dozen days left in the year, something spectacular had to be done to “move the needle” enough to guarantee victory. We had to do something extreme.

Mega Pack is extreme.

It is not just another product or promotion. It is the biggest discount we have ever offered. In fact, it is so good I actually asked my team not to allow dynamic pricing on it, because the discount was already bigger than anything we had ever done before. Credit to whom credit is due, and good news for you… my team fought for you, to make it even better, and pleaded to let you win twice and combine the best discount we’ve ever had with even further discounting from your dynamic price.

You’ll notice that Mega Pack doesn’t have the same look and feel of most of our marketing. It is hyped, sensational, and perhaps a bit cheesy. That’s my fault. I assure you I will back off the cheese and let our high standards of elegance return once this promotion is over. The reason for the cheese is to stand out and shake you by the shoulders and plead with you to realize the truth. We knew we had to make something this extremely incredible to get your attention and convince you to spend your money now—just so we could hit our goal for this year. We can both win, and that’s a good thing.

It really will go away, forever.

Now that you know the truth behind why this product is so incredibly discounted and hyped, you’ll forgive us for forcing everyone to place their orders for it before the end of the year, because the reality is we are really just trying to hit a goal, not make more money. As crazy as that sounds, it is the truth. That’s why we are discontinuing the product at the end of the year, even though we know it could make a lot of money in the future. The goal is right before us, and we need to hit it now, because once December 31 passes, it won’t matter anymore. I’d rather hit the goal now than make more money overall. I know, I have a problem. (Fortunately I know where to get some great biblical counseling books.)

Please don’t blame the team for my cheese.

Now I’ve been saying “me,” “my,” and “I” all over this post… but please don’t get it wrong, all the work that went into creating this massive product and promotion from scratch in just a few days was put in by the incredible team of amazing people at Logos, right before Christmas. All I did was be unreasonably obsessive compulsive and throw a wrench in the spokes of the well laid plans they were already executing on. Please reward the team’s work by buying the Mega Pack (and if you appreciate all their hard work, please show it with a kind word for them in the comments section below). Thanks!

So there you have it. The 500 Book Mega Pack is a once-in-a-lifetime opportunity to get the best discount we have ever offered on a massive $10,000.00+ library of books, for a ridiculously small fraction of that price, and I can feel all warm and fuzzy about hitting a goal, (hmm I can’t help but feel that you are getting the bigger win here) but you have to act now!

Order the 500 Book Mega Pack online or call 888-875-9491 to order now!

You might not believe I’d say this…

I know it sounds crazy to hear me to say it, but the Mega Pack may not be for you. Really, you don’t have to buy it. Did you get that? One more time to be sure—don’t let the marketing hype push you into a bad financial position—seriously. It doesn’t matter how good the deal is if it is not a good idea for your finances. If you can’t afford this (or any impulse luxury you don’t need) don’t buy it. I’d rather completely miss this goal than push one person into dire financial straits.

Just because it is the best discount we have ever offered, doesn’t mean you have to have it. Yes it is a great deal, but if you can’t afford it, don’t buy it. I’d hate to think that you made a poor financial decision for you or your family because I felt a compulsion to hit a goal that was set just for fun. We are not a publicly traded company, we have no one to impress, we are doing great, we aren’t even talking about what the goal is. I just thought it would be fun to hit the goal, and I wanted you to be blessed with an unprecedented opportunity to get a huge library of books that are sure to help you continue to explore and discover the wonders of the Word of God, at an amazing discount, so we both win big. You get an incredible deal, I get bragging rights. Hey wait a second, now that I “say it out loud” it doesn’t seem like I’m making such a great call here, what I am I going to do with bragging rights? Oh well, that ship has sailed. It’s alright if you are winning more than I am, I don’t mind.

Why are you reading when you should be dialing?

If money is no object, or if a payment plan of $39 per month or less is not a strain, you should be dialing 888-875-9491 right now. If you don’t call right now (and please note the area code is “888” not “800”) or add the Mega Pack to your shopping cart in the next sixty seconds, I won’t feel sorry for you when you realize you really did want it come January, and the only way you can get it is to meticulously add 500 books to your cart and shell out $10,000.00 or so. I guess it is your call, $399.95 now or $10,000.00 later, hmm, tough call. OK, honestly I will feel sorry for you, so maybe I’ll shave a few thousand dollars off that $10,000.00 order, but it still won’t be $399.95 like it is now while you still have time.

Buy the 500 Book Mega Pack online or call 888-875-9491 to order now!

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Written by
Dan Pritchett

Dan Pritchett is Executive Vice President at Faithlife, makers of Logos Bible Software.

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Written by Dan Pritchett