Matthew BoffeyOne quality above all others gives your sermon intro the hook it needs. Here’s how to work that quality into your intro. All ad writers agree that a headline is the most important part of any ad. Famous ad writer David Ogilvy once said, “On the...
Mark WardEven if you’ll never preach a single sermon in your entire life, you should still know what good preaching is. And not just so you can spot (and avoid) bad preaching; not even so you can seek out good preaching. You need to understand what...