I love the Jesus Storybook Bible, because it thrills me to think that my kids might grasp the central storyline of Scripture long before the age at which I did. And the colors and textures are cool. And I like a little whimsy in text and illustration.
As the leader of an outreach ministry which targeted kids in historically underperforming public schools in the deep South, I chose the Jesus Storybook Bible as the curriculum for the primary kids class. The kids seemed to like it. And so did the teachers.