Philly Boys Cheesesteaks have been making quite a name for themselves in Seattle, WA. John and Frank, the owners (and Philly natives) have been selling their amazing sandwiches out of their mobile cheesesteak factory since March, 2011. It wasn’t long before word-of-mouth about Philly Boys made its way north to Bellingham, WA.
It seemed that the word “cheesesteak” was being dropped into casual conversations regularly around Logos like some glorious, cheese-covered pipe dream. But how could we transport 250 employees to Seattle for a cheesesteak? Then the marketing team hit on a crazy idea: why not bring Philly Boys to us?
Believe it or not, it isn’t easy to convince a business to take the day off from serving their regular and enthusiastic customers, load up their restaurant on wheels, and drive for two hours to risk doing less business than normal. So how do you convince them this is a good idea? You pull out all the stops, that’s how.
The Logos marketing team started a social media marketing campaign and did enough groundwork to convince Philly Boys to come. Even local media outlets started getting excited about the idea.
When the big day finally arrived, the line for cheesesteaks stretched around the block. It was an amazing success! We got to fill up on unbelievable sandwiches, the Philly Boys enjoyed their visit, and we got to build community among the downtown businesses in Bellingham.
You might be thinking, “That’s great, why are you telling me this?”
Our marketing team (among other departments) is hiring and we want to give you the opportunity to come work for a company who uses their skills to do all sorts of fun stuff. We work hard, we play hard, and we engage our community. If you think this sounds like the kind of thing you would excel at, and the kind of environment you’d like to work in, check out our career page.
Maybe the next outrageous idea we make a reality will be yours . . .
We like to eat at least once a day, and we’re always open to new ideas. Which food do we need to bring in next? Italian Beef from Chicago? Crêpe cart from Paris? Bánh mì stand from Vietnam? Let us know in the comments!