I love a good giveaway! The day Apple announced the iPad we decided it was something we needed to provide an opportunity to win. I spent some time on Apple’s site that day—reading their copy and watching the videos—and thinking through the implications of a more accessible, mass-market tablet. I did smile at the promise of 140,000 apps at your fingertips, from day one. I wondered, “What percentage of those apps will actually add value to owning an iPad?”
When iPhone’s software development kit (SDK) was made available to third-party developers in February 2008 it allowed them to create applications to be sold through Apple’s iTunes store. On November 29th, 2008 Apple celebrated reaching 10,000 apps in the iTunes App Store. By June 10, 2009 they were just shy of 50,000. It is a little more than seven months later and there are 134,215 applications currently available for download from iTunes. By the end of this year there is a projection that over 300,000 apps will be available for download. The app industry is a juggernaut and—with the introduction of the iPad—it shows no sign of slowing.