Everyone loves to get a good deal. And two Logos users just recently got an amazing deal: $17.95 for the entire Sheffield/T & T Clark Bible Guides Collection (44 volumes). That’s just over $.40 per volume and almost 99% off the retail price! We posted this Pre-Pub last week with the wrong price. A $17.95 price tag is about what one of these individual volumes would have. Oops! We quickly corrected it to $279.95, but in that short time that it was up at the wrong price—only a few minutes—two people jumped on it and locked in the ridiculously low $17.95.
Most online sellers wouldn’t honor a price mistake like this. I’ve purchased what I thought were really good deals from Amazon and Dell only to be notified that my order had been canceled because the item had been improperly priced. But in this situation we’ve decided to honor the price and reward these two individuals for placing their Pre-Pub orders early.
It’s not often that we post something at the wrong price, but this situation gives me a perfect opportunity to emphasize an important point about our Pre-Pub program: it pays to pre-order early—literally.
The initial Pre-Pub price is almost* always the lowest Pre-Pub price you’ll see. Sometimes that price stays the same until it ships, at which time it jumps up to our normal sale price. But often the Pre-Pub price will increase for a number of reasons, and those who order earliest get the best deal.
Sometimes we run a special promotion to offer you an extra discounted price like we’re doing with the Works of John Owen (17 volumes). For another week and a half, the Pre-Pub price is only $174.95. Then it will jump up to $224.95.
Another reason to place your pre-order early is that we may add additional material to a set after we’ve already put it up on Pre-Pub, as was the case with Lange’s Commentary on the Holy Scriptures (63 volumes). A user pointed out that our set didn’t include the hard-to-obtain volume on the Apocrypha. We tracked it down and added it to the set, increasing our production cost. The Pre-Pub price eventually went up, but everyone who had already pre-ordered it essentially got the additional volume for free.
It’s also possible that our publisher relations department could negotiate permission to do a newer, more expensive edition after a collection is already on Pre-Pub. This is exactly what happened with Barth’s Church Dogmatics. We had initially obtained permission to publish the current edition of CD, but we ended up getting permission to do the new, forthcoming edition that won’t be available in print for several more months.
The bottom line is that it is in your best interest to place your pre-order sooner rather than later. The most efficient way to do that is to subscribe to our Pre-Pub RSS feed.
* In the rare event that a Pre-Pub price goes down, we notify the customers so they can order it at the lower price. No one is ever punished for pre-ordering early.